Analyzed organizational structure, marketing strategies, and objectives of Beyond Meat
Created business plan for improvement and expansion of Beyond Meat with four classmates
Composed financial data; allocated resources for proposed plans; presented to board of executives
MyBacon:
Mycelium based product that their parent company, Ecovative, is introducing in the national market
Developed a brand positioning strategy for the product, including a tagline and creative mock promotions in order to enhance the company’s market prescense
Presented ideas to the CMO of the company
Franklin Square Market:
Similarly to MyBacon, the goal of this project was to introduce a new speciality food market in Saratoga Springs, NY
Formulated a strategy to position the company effectively in order to get more customers through the doors
Crafted a compelling tagline and executed creative mock promotions to increase brand awareness and customer engagement
Presented idea to the Senior Manager of Sales of the company
